You need to do more than just inform a few people about the event’s date and location if you want to sell tickets for it. You must increase your event’s visibility both online and offline if you want to make sure it draws the largest potential number of participants and guests. No matter if you are hosting an event to promote a new product or raise brand awareness, incorporating a few sales strategies can help you sell more event tickets.
Tips to promote and sell more tickets for your event
Develop a user-friendly website
Make sure you have an accessible, quick-loading, mobile-friendly website where tickets can be viewed and purchased. This is one of the finest advice for selling more event tickets today, regardless of the type of event you are holding. Sales or potential attendance may be lost as a result of a website that is not properly developed or not mobile-friendly. If you are selling tickets to your event online or through a mobile device, even the most minor website issues, like slow loading times, can have an impact on sales. When creating your website, keep the following in mind:
- Speeds of loading
- optimized photos and videos
- effortless navigation
- Your company’s logos, color scheme, and branding
- CTA button locations
- Event details
- blog, press releases, connections, and other resources
Understand how your event solves a key need
People are willing to pay for encounters that aid in problem-solving, appeal to their motivations, and gratify their needs. Through chats with previous attendees, researching popular themes for prospective attendees using strategies like social listening, conducting surveys to your target audience, and similar methods, you may obtain a feel of what matters most to your audience. Then, take advantage of your in-depth knowledge by providing various event components and experiences priced in accordance with the value your audience places on them. Don’t forget to make it clear that everyone will benefit immediately by capitalizing on your audience’s interests.
Use an online event registration platform to optimize the registration experience
A live event’s registration process must be swift and simple in order to draw customers and encourage them to attend. Make signing up a seamless procedure as a result. Here, the appropriate event registration system with a comprehensive set of event marketing features can make all the difference.
Your participants only need to submit their names and email addresses to register using the event registration platform. Additionally, you may boost your conversion rate by 50% and improve the number of potential registrations by streamlining and simplifying the registration process. As you work to convert audience curiosity into actual event attendance, the appropriate event technology may put you on the road to continuous and repeatable success. And record what consistently works best so that you can adjust future events accordingly. By doing so, you can swap out any price points, deals, or promotions that aren’t working well and/or gradually eliminate them.
Ticket giveaways and contests
Run prizes and contests to create excitement for your impending event. Use your official website, event ticketing platform, and social media profiles to advertise contests and increase people’s curiosity about your event. The number of attendees will increase even further if people who win your giveaways or contests are more likely to bring their friends and family.
Make connections with other content producers, bloggers, and business owners if you want to promote your event and increase ticket sales. As you promote your event jointly, working with others who permit you to guest blog on their website or advertise your event in their store is a good way to forge new professional connections.
Use the right social media channels to promote your event
One of the most effective marketing tools at your disposal is social networking. However, with so many social media platforms to select from, advertising your event on them can quickly become overwhelming. In a perfect world, you already have a fan base on social media sites like Facebook, Twitter, LinkedIn, and Instagram. You can promote your local event on social media if you have a sizable following. Even if you aren’t hosting events, social media ads can still help you gain more followers. This advice can also assist you in choosing which ones to prioritize. Use an event ticketing platform that enables you to integrate several social media platforms.
Focus on your website’s SEO
Focus on your website’s SEO, or search engine optimization, after creating the official website or platform you are utilizing to sell event tickets. By making your website search engine friendly, you can attract locals who are looking for information on the event you are organizing on search engines like Google, Yahoo!, or Bing. By engaging with other guest bloggers and relevant content providers in your sector, you may improve the SEO of your website by producing original, educational, and pertinent content.
Collaborate with influencers
If you are familiar with your target market, you can usually identify the person who has the most influence over this demographic and contacts that person with a request for collaboration. They can promote the event online, give away free tickets, hold a contest, or go to the event in person.
Be a partner with another event
Why not combine your efforts to market your events to potential attendees with those of other events? If your target audiences are comparable and you aren’t actually direct rivals, you may, for instance, provide a discount on a pair of tickets or offer attendees who have already purchased tickets to your event a discount on the partner’s event. Additionally, you can conduct interviews with one another and assist one another with promotions. Many hands help with the work!
Create hashtags for your event
Create a hashtag that is exclusive to your event and urge followers, participants, and prospective attendees to use it in their posts. You may observe the growth in mentions of your event by using hashtags to keep track of mentions of it. If someone uses the hashtag for your event, cultivate those leads and extend a personal invitation.